RAPID PROTOTYPING

before friday sept 24 class, read through the following information to gain a better understanding of what rapid prototyping is, where it came from, and how it can be useful to graphic design processes.


"designing better and faster with rapid prototyping" from smashing magazine.

rapid prototyping tools, by dan harrelson of "the adaptive path". read the intro and the first section, "making effective prototypes".

"rapid prototyping: an overview" read the section titled "why rapid prototyping".

SUPPLEMENTS TO "CULTURE JAMMERS" READINGS

related to shepard fairey's tendency toward "appropriated" image use
"shepard fairey admits to wrongdoing in associated press lawsuit"

more thoughts on fairey's appropriation
"obey plagiarist shepard fairey"

postering tips from robbie conal's site. note the amount of information dedicated to politeness. the video is kind of interesting also.

further info on true-cost pricing, based on the kalle lasn interview:

wikipedia entry

DESIGN INFLUENCING BEHAVIOR

i found a great post on design observer recently that fits in really well with recent readings about objectivity vs authorship/influence. an informative read.

"design influencing behavior" on design observer

LINKS FROM SECTION 1 DISCUSSION

situationist international

posters from paris 1968 general strikes

adbusters

(for shockley)
jonathan barnbrook
barnbrooks' foundry, virus fonts

GRADING BREAKDOWN FOR COMMUNITY ADVOCACY PROJECT

20% // deliverable: presentation of research summary and problem / question statement.


20% // deliverable: present design prototypes and feedback.


20% // deliverable: in-progress work for group crit.


40% // deliverable: "design ignites change" case study & application. final presentations and written crit. turn in all relevant files/mock-ups for grading.

COMMUNITY ADVOCACY PROJECT :: PROBLEM-FINDING PRESENTATION

this friday, a visual-verbal presentation of your problem-finding will be due. each student, or student group, will have three minutes to present, and will have six minutes for feedback (9 minutes total). 

this presentation is an important part of the design process and should be treated as such. it should be made as if the presentation audience has not been privy to any of the previous discussions. it should clearly take the viewer through the entire thought and research process in a clear and concise way.

include the following in your presentation and turn in for grading.

- problem statement or question 

this is a concise statement of the issue you have researched and determined to be a problem. it may be phrased as a statement of fact -- “too many teens are being bullied in the classroom”, or it may be phrased as a question to explore through your design process -- “how can graphic design help eliminate bullying in the classroom?” either approach is acceptable. 

- audience definition and characteristics 

include basic demographic info such as age range and other relevant factors (possibly gender, socio-economic status, etc). 

more importantly, include qualitative information that explains the “whys” and “hows” behind your issue. ideally this is gleaned from your initial interviews and audience observations. explain their relationship to the problem, mentioning where they fall on the receptivity gradient (handout on the sidebar of the blog) as well as specific input you have received from your audience contacts.

- what social behavior you want to change 

be as specific as possible here, framing it in terms of behavior and not in graphic design artifacts. ex: “i want to eliminate bullying in the classroom by making potential bullies realize the emotional damage they inflict on others.” 

- how you will measure the results of that change 

list any ideas you have for how to evaluate the effectiveness of your design work. how will we be able to tell your project did what you intended? again, be as specific as possible. ex: “at westport high school 9th grade classes, the number of bullying incidents will decrease, as opposed to the increases from previous years.”

RESEARCHING RESEARCH

at the sidebar to the right you will find three links to help you think about your audience and hopefully understand them better as a result.

• a lecture on audience research
• a "receptivity gradient" handout
• audience analysis worksheets from kathy mccoy

take a close look at each of them and utilize them as you continue researching your audience. there should be some new ideas in there for you.

18 BROADWAY PROJECT

18 broadway, initiated by dst systems with the help of 360 architecture, is intended to be a public space that showcases the best practices in environmental stewardship and sustainability in the areas of water, food, shelter, and energy. learn more about the developing project here.