this presentation is an important part of the design process and should be treated as such. it should be made as if the presentation audience has not been privy to any of the previous discussions. it should clearly take the viewer through the entire thought and research process in a clear and concise way.
include the following in your presentation and turn in for grading.
- problem statement or question
this is a concise statement of the issue you have researched and determined to be a problem. it may be phrased as a statement of fact -- “too many teens are being bullied in the classroom”, or it may be phrased as a question to explore through your design process -- “how can graphic design help eliminate bullying in the classroom?” either approach is acceptable.
- audience definition and characteristics
include basic demographic info such as age range and other relevant factors (possibly gender, socio-economic status, etc).
more importantly, include qualitative information that explains the “whys” and “hows” behind your issue. ideally this is gleaned from your initial interviews and audience observations. explain their relationship to the problem, mentioning where they fall on the receptivity gradient (handout on the sidebar of the blog) as well as specific input you have received from your audience contacts.
- what social behavior you want to change
be as specific as possible here, framing it in terms of behavior and not in graphic design artifacts. ex: “i want to eliminate bullying in the classroom by making potential bullies realize the emotional damage they inflict on others.”
- how you will measure the results of that change
list any ideas you have for how to evaluate the effectiveness of your design work. how will we be able to tell your project did what you intended? again, be as specific as possible. ex: “at westport high school 9th grade classes, the number of bullying incidents will decrease, as opposed to the increases from previous years.”
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